Most applicants treat the motivation letter as a formality. They rush through it, reuse paragraphs from other applications, and assume grades will carry them.
This is a mistake.
Admissions committees use the letter to separate prepared students from mass applicants. Anyone can copy-paste a program description. Few can explain why Budapest, specifically, matters to their work.
Your letter has one job: prove you are not guessing.
Did you research the curriculum? Do you know what the city offers your field? Can you name a professor whose research aligns with yours, or a local industry that connects to your career plan?
Generic letters signal carelessness. Specific letters signal effort. It is that direct.
You do not need to be a literary writer. You need to be clear, honest, and intentional. State your background. State what you want to study. State why Budapest is the place to do it. Then stop.
A strong letter does not guarantee admission. But a weak one guarantees rejection. You control which category you fall into.